The Synergistic of Product Quality and Pricing Strategies on Consumer Purchase Decisions Evidence from Salt Market in Timor Leste

This research explores the impact of product quality and pricing strategies on consumer purchase decisions concerning Ulmera's local salt product in Timor Leste. Amidst the intensifying global business competition, firms must innovate to meet evolving consumer demands, emphasizing the pivotal roles of product excellence and price optimization. Employing a quantitative approach, this study collected data through structured questionnaires, targeting 100 consumers familiar with the local salt market. The data analysis utilized multiple linear regression to ascertain the significance of product quality and price on purchasing behaviors. The findings indicate a robust positive correlation, where superior product quality and strategic pricing significantly enhance consumer purchase intentions. These results highlight the critical necessity for enterprises to focus on delivering high quality products and maintaining competitive pricing to sustain and grow their market share. The study contributes to the marketing literature by providing empirical evidence on the dual importance of quality and pricing in consumer decision making processes. Future research should expand the scope by including additional market variables and larger sample sizes to deepen the understanding of consumer behavior dynamics. Paulo Victor X. C. Soares "The Synergistic of Product Quality and Pricing Strategies on Consumer Purchase Decisions: Evidence from Salt Market in Timor-Leste" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67241.pdf Paper Url: https://www.ijtsrd.com/management/marketing/67241/the-synergistic-of-product-quality-and-pricing-strategies-on-consumer-purchase-decisions-evidence-from-salt-market-in-timorleste/paulo-victor-x-c-soares