The Impact of Digital Marketing Strategies on Consumer Behaviour

Digital marketing strategies have significantly transformed consumer behavior in the contemporary business landscape. This study aims to investigate the impact of digital marketing strategies on consumer behavior, with a focus on key factors such as personalization, social media engagement, and online reviews. By examining these factors, this study seeks to provide insights into how digital marketing strategies influence consumer decision making processes and purchasing behaviors. This study explores the impact of digital marketing strategies on consumer behavior, specifically examining the effects of personalization, social media engagement, and online reviews. Firstly, personalization has emerged as a crucial aspect of digital marketing strategies. By leveraging consumer data and preferences, businesses can tailor their marketing messages and offers to individual consumers. Secondly, social media engagement has become an integral part of digital marketing strategies. Social media platforms provide businesses with direct channels to engage and interact with consumers in real time. Lastly, online reviews have gained tremendous influence over consumer behavior. With the rise of e commerce, consumers increasingly rely on online reviews to make informed purchase decisions digital marketing strategies have a profound impact on consumer behavior. The personalization of marketing messages, social media engagement, and online reviews significantly influence consumer decision making processes and purchasing behaviors. By understanding and effectively implementing these strategies, businesses can enhance consumer engagement, build brand loyalty, and drive sales in the digital era. Nivitha S "The Impact of Digital Marketing Strategies on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67262.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/67262/the-impact-of-digital-marketing-strategies-on-consumer-behaviour/nivitha-s