DIGITALIZATION AND TECHNOLOGY AS MAIN TOOLS TO ASSURE THE COMPANY'S PERFORMANCE

Digitalization is focused on implementing digital technologies into business processes, with digital technologies being often referred to as the new industrial revolution. Digitalization presents new opportunities for radical and gradual process innovation. In the context of our manuscript, digitization can be considered as the process of data collection from machinery, its evaluation, process monitoring, process simulations, and integration of multiple systems and technologies. From this aspect, digitization can be understood as a path towards digital transformation - which already requires change at the management level, and therefore, many people are in favour of the exchange of digitization and digital transformation. A significant challenge companies encounter is the need to acquire knowledge about these new digital technologies, including their potentials and disadvantages. To increase the competitiveness of their processes, they often require technical knowledge lacking in the company or existing only at a basic level. The goal of the manuscript is to evaluate the proposal for applying individual elements of digitalization within a production company and to focus on a paperless automated station that will facilitate the work of production employees and, ultimately, middle managers and senior management of the company.