Consulting in the Field of Anti-Crisis Management

The article reveals the essence of anti-crisis management and the role of consulting support in this area. One of the ways to improve the efficiency of the enterprise is to introduce an anti-crisis management system, even in those conditions when the crisis has not yet occurred, because the key to the company's success is not only a quick response to emerging problems, but also their prevention. In the scientific literature, there is no single interpretation of the essence of the concept of anti- crisis management, since it is quite multifaceted and its methods can be used in different conditions of activity, even the most favorable. Anti-crisis management involves the management of crisis phenomena, their identification, evaluation, determination of ways to prevent or overcome them, assessment of possible risks and scenarios for the development of the enterprise and it is an integral part of the management system as a whole. There are the following types of anti-crisis management: anticipative, preventive and reactive. The company does not always have the opportunity to develop and implement anti-crisis management mechanisms itself. This is due to the lack of specialists with appropriate qualifications, the lack of funds necessary to pay for the work of such specialists on an ongoing basis, the lack of awareness of the management about the seriousness of the situation. In this case, enterprises engage consulting firms to solve such problems. Consulting as a direction of activity in the global business environment occupies a significant place and plays an important role in the activity. Consulting in the field of anti-crisis management involves the need to implement certain measures, namely: assessment of the financial condition and financial capabilities of the enterprise; assessment of the possibility of bankruptcy and restructuring of the company; development of measures to eliminate financial threats to the enterprise; support during the re-issuance of legal documents, if necessary; assistance in reconfiguring the business to other activities, if necessary; search for enterprises for further cooperation or association; development of measures to increase competitiveness, market research, improvement of advertising and pricing policy, change or expansion of sales markets; search and selection of new partners; assistance in identifying sources of funding, searching for investors.