Synergetic effect of SMM management in the context of media education environment formation: Strategies and trends

This research explores the impact of SMM management on the formation of a media education environment in educational organizations, using the “Media сlass in Moscow school” project as an example. The analysis covers SMM strategies, including the use of various content formats, collaborations, live broadcasts, and situational marketing. A synergistic effect was identified, resulting in increased audience engagement and improved educational outcomes by integrating educational and marketing goals. The research results demonstrate that the successful application of SMM strategies fosters the creation of an interactive, motivating educational environment, which in turn enhances students’ digital literacy and media competencies. The significance of this study lies in identifying the key success factors for SMM in education, which can assist educational institutions in effectively utilizing social media to improve the learning process.