THE INFLUENCE OF DIGITAL TRANSFORMATION ON WELL-BEING – ANALYSIS OF LIFE STAGES AND BUSINESS SECTORS

Digital transformation (DT) is changing work contexts and conditions at large. Employees must adapt to new work modes and organizational structures, while learning novel tools and skills. Such changes are impacting employees' well-being, which in turn affects company success. However, how DT changes the workplace and employee well-being depends on the characteristics of the work, e.g. knowledge/office work versus field/task work. Additionally, perceptions on how DT affects well-being, particularly physical health and psychological needs, differ among employees depending on socio-demographic factors like age and parental status. Hence, this study investigates the impact of DT on well-being on two levels of analysis: industry and employee. Using self-determination theory and a qualitative approach, this study applied surveys and focus groups with 36 experts from craftsmanship and from consulting. Results show different effects on various dimensions of well-being in the two industries. Further, the effects depend on the life stages of employees and their work domains. This research offers insights for further exploration of DT impacts and strategies for practical implementation.