STRATEGIES FOR THE PROTECTION OF INTELLECTUAL PROPERTY IN GEODESY AND THEIR IMPLEMENTATION IN THE ACTIVITIES OF CONSTRUCTION COMPANIES

Introduction. In today's world of rapid technological development, the protection of intellectual property is becoming a key aspect to support innovation and competitiveness in many industries, including geodesy. The use of geodetic data and technology in the construction industry requires effective IP protection strategies to ensure not only legal compliance but also the exclusivity and commercial value of developments. Given the risks of misuse and copying, the urgency of improving IP protection mechanisms in surveying and their application in construction is more important than ever. Purpose. Explore strategies for protecting intellectual property (IP) in the field of geodesy and explore how these strategies can be effectively implemented in the operational activities of construction companies. Materials and methods. 1). Analytical method. In the context of intellectual property protection in surveying, the analytical method can be used to analyze different protection strategies, evaluate their effectiveness, and investigate the implications of these strategies for business operations in construction. 2). Comparative method. To protect intellectual property in surveying, this method can be used to compare different regulatory environments, company sizes and industries in construction. 3). System interaction method. By studying IP protection in surveying for construction companies, this method can explore how IP strategies interact with other business processes and technological advances. The results. The study found that many construction companies often underestimate the value of intellectual property in their surveying operations. As a result, it has been established that strategies such as patent and copyright registration, technology licensing, as well as the use of modern technological means (data encryption and blockchain) can significantly increase the level of IP protection. The importance of proper organization of contract documentation and the need to train employees on intellectual property issues were also emphasized. Prospects. Prospects for further research in the field of intellectual property protection strategies in geodesy and their application in the construction industry promise to be large-scale and multidisciplinary. It is important to focus on the development of new technological solutions for the protection of geodetic data that will be integrated with common IP management practices. It is also promising to study international cases and adapt successful foreign practices to local conditions.