CONCEPTUALIZATION OF THE MECHANISM FOR REGULATING THE LOGISTICS SERVICES MARKET

Introduction. A vital component of the efficient functioning of the logistics system is to define the role of the state and its regulatory mechanisms. When analyzing regulatory processes in the logistics industry, it is necessary to separate state and market regulations. The best solution is to combine these two approaches in different proportions. The research focuses on the state regulation of logistics processes, as it is associated with high risks. Purpose. The article aims to conduct a thorough study and conceptualize approaches to implementing a mechanism that will facilitate the regulation of the logistics services market. Materials and Methods. Risks of effective state regulation of the logistics system are manifested at the macroeconomic level (falling GDP, declining investment, financial crises, and budget deficit). An essential factor for developing the logistics industry, particularly the long-distance transportation of heavy cargo, is the global price of energy resources. In the event of unfavorable financial conditions in the global energy market, the cost of logistics services is expected to rise. Results. The efficiency of the logistics system is an essential mechanism for ensuring the national economy's stable functioning and increasing the population's social activity level. The reorganization of the regional transport and logistics infrastructure is a crucial step towards integrating national and international logistics routes in the context of globalization and the European Union's development strategies. Effective state regulation of the logistics system is within the competence of the legislative and executive authorities and requires precise coordination between them. Prospects. Today, it is necessary to develop and implement a Strategy for the restoration of Ukraine's logistics system in crisis and war conditions, focusing on the following main aspects: the creation of a high-quality network of international logistics centers with efficient multimodal terminals that will ensure operation in the regions of Ukraine; systematic development of various modes of transport and logistics operations; changes in legislation, an adaptation of international agreements and control standards; development of a business Strategy for optimizing passenger transportation, adapted insurance system, and other.