DIGITAL TRANSFORMATION OF RESOURCE MANAGEMENT IN ECOLOGICAL BUSINESS

Introduction. In today's world, where attention to environmental issues and sustainable development is growing, effective resource management becomes a key task for entrepreneurs operating in the environmental field. Today, digital technologies define new standards in business management, ensuring not only the optimization of production processes or the provision of services, but also the expansion of opportunities for the creation and implementation of environmentally friendly innovations. The digital transformation of resource management is becoming a key tool for ensuring the effective operation of ecological enterprises as a form of business organization in the dimensions of the modern world, where natural resources are becoming more and more limited, and the requirements for environmental sustainability are growing exponentially. This article is devoted to the study of the theoretical foundations and practical aspects of the implementation of digital transformation in resource management in ecological entrepreneurship. Purpose. The purpose of the research is to reveal conceptual approaches and analyze the theoretical foundations of effective resource management at ecological enterprises using digital technologies, to identify the advantages of digital transformation of management. Materials and methods. The research materials are analytical works on the effectiveness of digital transformation in environmental enterprises, scientific articles and monographic studies that highlight the topic of digital transformation and resource management. In the research process, general scientific and special scientific methods were used, in particular, the method of analysis and synthesis was used to form the conceptual and categorical research apparatus. System-structural, comparative, logical-linguistic methods, induction and deduction when processing scientific information. Results. The scientific article reveals the need and importance of digital transformation in management for ecological entrepreneurship. The author's interpretation of the concept of “ecological entrepreneurship” is offered. The advantages of using digital resources management tools, which are key in ecological entrepreneurship — natural resources, human potential and finances, which create a basis for the sustainable development of ecological enterprises and contribute to the preservation of these resources and increase their resistance to external changes — have been studied. Discussion. In further scientific research, it is proposed to consider in more detail the experience of the impact of digital transformation on various aspects of ecological entrepreneurship, such as waste management, pollution monitoring and the introduction of environmentally friendly technologies.