CROSS-CULTURAL INFLUENCE IN MUSIC: RESEARCH ON HOW DIFFERENT CULTURAL ELEMENTS INTEGRATE INTO CONTEMPORARY MUSICAL WORKS, FOSTERING GLOBAL CULTURAL EXCHANGE

The research is aimed at studying and analyzing cross-cultural influence in modern music. The article highlights the diversity and complexity of cultural exchange processes that occur in the musical sphere, as well as examines their influence on the formation of musical trends and styles. The impact of traditional musical genres, instruments, and techniques from different cultures on contemporary music is one of the key aspects of cross-cultural influence in the musical arts. This influence can be observed in various aspects of music, such as melody, rhythm, harmony, arrangement, vocals, instrumental music, and others. The study focuses on the impact of globalization on folklore and music culture in Ukraine. The article discusses various aspects of this influence, including the transformation of traditional musical elements, preservation and dissemination of unique cultural expressions, as well as the creation of new musical works through the combination of different styles and traditions. Positive and negative aspects of globalization in the context of Ukrainian music culture are considered, as well as common features of contemporary Ukrainian folklore and crossover. The article examines the phenomenon of classical crossover in music culture, which reflects cross-cultural influence. The synthesis of classical music with other genres such as pop, rock, jazz, electronic music, and its impact on musical creativity are justified. In particular, the reasons for the success of classical crossover, such as musicians' desire to represent high art to the masses, the inexhaustibility of musical classics, and financial aspects, are discussed. The author also investigates the vocal technique of crossover and its impact on the development of new musical trends. The article examines the impact of technological innovations on music culture and its interaction with different cultures, particularly in the context of Ukrainian crossover. The work of singer KIRA MAZUR, who represents a unique style by combining Ukrainian folk with various musical genres, is analyzed.