STRATEGY FOR THE DEVELOPMENT OF TRADE NETWORKS UNDER MARTIAL LAW

The relevance of the study is due to significant changes in the economic environment of Ukraine caused by the war. These changes include substantial challenges for businesses, particularly trade networks, which are forced to adapt their strategies to the new realities. This article is dedicated to analyzing the strategic directions for the development of global trade networks in national markets using the example of LLC “Silpo-Food.” LLC “Silpo-Food” is one of the leading retail chains in Ukraine, and its ability to adapt to changes in the external environment and maintain competitiveness is critically important for ensuring business resilience and meeting consumer needs. The article examines the theoretical foundations of strategic management, analyzes the company's activities, and identifies the main competitive advantages and strategic directions for development in the face of contemporary challenges. The purpose of the article is to determine effective strategies for the development of global trade networks under contemporary challenges, particularly the economic and political factors caused by the war in Ukraine. The article aims to identify the competitive advantages of the company and opportunities for its further growth. Various research methods were used to achieve the set goal. In particular, an analysis of scientific literature was conducted, including works on strategic management and the development of trade networks. A SWOT analysis was carried out to determine the strengths and weaknesses of the company, opportunities, and threats. Interviews with the management of LLC «SilpoFood» provided a deeper understanding of internal processes and strategic development directions. Prospects for further research include a detailed analysis of the impact of global economic and political trends on the development of trade networks, as well as the development of effective strategies for adaptation to rapidly changing market conditions. Particular attention is paid to exploring the possibilities of implementing new technologies and innovations to enhance the company's competitiveness and efficiency.