ATTRACTING FINANCING FROM PROFESSIONAL INVESTORS AND NEW OPPORTUNITIES THROUGH MODERN TECHNOLOGIES

In today's business environment, attracting financing from professional investors is a key success factor for many companies. Investors not only provide the necessary financial resources, but can also offer strategic support, industry expertise, and a network of contacts that help the business grow and develop. The main advantage of working with investors is obtaining financial resources, access to their expertise and strategic support. Modern technologies are changing approaches to risk assessment and investment management. They provide more efficient and accurate analysis that allows you to better predict market trends and make informed decisions. The article discusses the processes of investment attraction for the intensification of innovative and research activities. In the conditions of deepening global competition for global investment resources, governments apply specific programs to encourage foreign investments in innovative areas of the economy. A number of measures of the state policy of Ukraine aimed at expanding the innovative orientation of foreign investments are proposed.