ANALYSIS OF THE VEHICLE FLEET IN UKRAINE

Introduction. War has significantly affected the availability of cars for domestic consumers, including the difficulty of importing new and used cars. It has also significantly changed the dynamics and structure of the automotive component market. Assessing changes in the structure and number of cars in use, taking into account the impact of the annexation of Crimea, the invasion of Russia in eastern Ukraine, and the full-scale invasion in 2022, is quite difficult since access to verified information about the vehicle amount in the occupied territories is limited. Determining the challenges and opportunities faced by the Ukrainian automotive sector in connection with the war is necessary for establishing trends in consumer habits, assessing the demand for car servicing, and developing adaptive strategies for companies operating in the market. Purpose. The purpose of the article is to analyze the impact of geopolitical events on the registered vehicle number in Ukraine from 2014 to 2023, to assess trends and forecast the further development of the automobile market. Materials and methods. To solve the problems posed in the article, a set of methods was used, namely, analysis and synthesis (for substantiation of theoretical provisions and practical recommendations), comparative and economic analysis (when calculating the rolling stock of cars), graphic analysis (for the construction of figures). Results. The article examines the composition and structure of the fleet of passenger and commercial vehicles in Ukraine for 2014–2023. The author highlights the problem of reducing the car fleet of Ukraine due to war and occupation, analyzes the impact of geopolitical events on vehicle number in Ukraine, and assesses trends in the car market. The problems of the development of the car fleet in Ukraine have been identified. Discussion. The scientific work aims to create a sound basis for further scientific developments in this area and to help market participants develop effective strategies for adapting to the challenges associated with the current economic and political situation. In further studies, we propose to clarify the methodology of accounting for the number of passenger and commercial vehicles for forecasting the market of automotive components.