STRATEGY OF IMPROVEMENT OF THE LOGISTICAL PROCESSES IN AN ENTERPRISE

The e-commerce industry is growing in strength year by year due to the growth in the number of consumers using this solution. The market of e-commerce industry allows reaching to a broader group of customers and reduction of costs. In order to gain a competitive advantage, any enterprise must work out an appropriate plan, action strategy within the scope of distribution. A basis for decision about strategy of distribution actions, or aiming at improvement of executed processes, is a proper identification and analysis of external and internal factors. Rationalization of conduct result in high quality of customer service in the aspect of promptness of delivery, and also affects planning of actions in the long term. The goal of the article was to analyze the logistics distribution of the enterprise acting within the scope of e-commerce and to propose a strategy to improve the execution of the process of completion. A model has been developed and simulation has been made.