THE IMPORTANCE OF DEVELOPING A ROADMAP FOR ANTICRISIS MANAGEMENT IN THE HEALTHCARE SECTOR

Introduction. Anticrisis management in the healthcare sector is crucial in ensuring stability and rapid response to unforeseen emergencies. The COVID-19 pandemic highlighted the weaknesses and challenges in healthcare systems globally, emphasizing the need for a proactive and strategic approach. This study underlines the role of developing a roadmap for crisis management as a means to enhance preparedness, improve resource allocation, and ensure sustainable healthcare operations under uncertain conditions. Key factors such as economic constraints, the growing demand for healthcare services, and the rapid development of medical technologies further underscore the importance of a systematic crisis response strategy. The purpose of this study is to provide a theoretical justification for the importance of implementing and developing a roadmap for anticrisis management in the healthcare sector. Materials and methods. The study employs a mixed-methods approach, including qualitative and quantitative analyses. Statistical data on healthcare financing and COVID-19 morbidity rates are examined to assess the economic and operational challenges within the sector. Literature review and case studies from both national and international sources are used to synthesize existing knowledge and practices. Analytical frameworks for assessing healthcare efficiency and management effectiveness provide a foundation for roadmap development. Results. The study revealed that Ukraine's healthcare sector faces significant challenges, including insufficient funding, lack of qualified personnel, and high costs of services. An analysis of COVID-19 statistics highlighted the critical need for a structured approach to crisis management. The proposed roadmap outlines actionable strategies to enhance system resilience, including resource allocation, priority setting, communication strategies, and stakeholder engagement. Additionally, international comparisons of healthcare financing reveal gaps and opportunities for improvement in Ukraine's healthcare system. Discussion. The findings of this study contribute to the growing body of knowledge on crisis management in healthcare. The proposed roadmap serves as a strategic tool for addressing current challenges and preparing for future crises. The research emphasizes the need for a coordinated effort among policymakers, healthcare institutions, and international partners to achieve sustainable healthcare development. Limitations include the focus on Ukraine's context, which may require adaptation of the roadmap for broader applicability. Future research should explore the integration of technological innovations and global best practices into crisis management strategies.