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SYSTEM OF VISUAL CODING OF STRATEGIC ALTERNATIVES FOR IDENTIFICATION OF THE RISKS OF THE INTERNET STORE “FINE FURNITURE LVIV”
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.2, No. 91)Publication Date: 2024-11-30
Authors : Vaskiv Oksana; Tymchyshyn Sofiia;
Page : 160-169
Keywords : visual coding; SWOT analysis; abstraction; factors; strengths; weaknesses; strategic issues; probability matrix; KPI.;
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Abstract
Introduction. Modern business development involves taking into account various factors that affect the company's activities. Among the effective tools for analyzing the internal and external environment of the organization, SWOT analysis is distinguished, which ensures the identification of the company's strengths and weaknesses, opportunities and threats arising in its activities, as well as the establishment of relationships between them.
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