MANAGEMENT OF MARKETING STRATEGIES OF LAUNCHING THE PRODUCT ON THE MARKET

The article is devoted to studying the approaches to managing marketing strategies for launching a product on the market. The principles of developing an effective marketing strategy and the main tasks that are solved in the process of launching a product on the market and require special attention in the marketing management system are determined. The need to form the foundations of an appropriate strategy in the process of developing new products, ensuring a high degree of adaptability to the conditions of the market environment is substantiated.