MARKETING GREEN STARTUPS

Introduction. Around the world, green startups are addressing various environmental issues by creating innovative products, services and resources. Green start-ups are a powerful component of new technologies and help the world as a whole to address the issues of energy independence, excessive consumption, climate change, etc. Green startups take an active stance on the implementation of environmental practices that either already have a beneficial social effect or will have one in the future. Green startups are also actively developing in Ukraine. Startups such as SolarGaps — window blinds with solar panels, Sirocco — a wind turbine that makes no noise and works even at low wind speeds, Go-to-U — a free network of charging stations for electric vehicles — are working to create a green future. The development of such technologies is crucial for the modern Ukrainian and international community