E-COMMERCE DEVELOPMENT TRENDS IN UKRAINE DURING WAR

Introduction. In recent decades, e-commerce has become one of the main drivers of the development of the world economy, and Ukraine is no exception. In the conditions of the COVID-19 pandemic and the ongoing hostilities on the territory of Ukraine, digital technologies and online trade have become especially relevant, because they have become important tools not only for preserving business, but also for ensuring the sustainable economic development of the country. Purpose. The purpose of the study is to assess the current state of the e-commerce market in Ukraine, to identify the main factors affecting the growth of this industry, as well as to identify obstacles that hinder its development.