Advertising to ‘Eve’rtising A Complete Conversion of Portraying Woman in Advertisng A Case Study of Cadbury Cricket Joy

Journal: International Journal of Trend in Scientific Research and Development (Vol.8, No. 6)

Publication Date: 2025-02-05

Authors : Anis Chattopadhyay Sujit Mukherjee;

Page : 511-530

Keywords : Advertising; Women Empowerment; Evertising; campaigns; influence;

Source : Download Find it from : Google Scholar

Abstract

Url: https://www.ijtsrd.com/other-scientific-research-area/other/71629/advertising-to-‘eve'rtising--a-complete-conversion-of-portraying-woman-in-advertisng-a-case-study-of-cadbury-cricket-joy/anis-chattopadhyay

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Advertising to ‘Eve’rtising A Complete Conversion of Portraying Woman in Advertisng A Case Study of Cadbury Cricket Joy

Abstract

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