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THE PSYCHOLOGY OF CONSUMER BEHAVIOUR: UNDERSTANDING ECONOMIC DECISIONS IN THE AGE OF SOCIAL MEDIA AND INSTANT GRATIFICATION
Journal: International Journal of Advanced Research (Vol.12, No. 11)Publication Date: 2024-11-20
Authors : Khayal Shah;
Page : 1613-1623
Keywords : ;
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Find it from : Google Scholar
Abstract
Consumer behaviour has changed dramatically in an age of social media and instantaneous information access, with psychological factors and technological improvements playing a bigger role.
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