Brand Perceptions and Consumer Purchasing Decisions of Hero MotoCorp in the Philippines

This study analyzes the relationship of Brand Perception and Consumer Purchasing Decision in the context of the Hero MotoCorps in the Philippines. As the motorcycle market rapidly grow in this country, it become the crucial part for businesses to understand the factors influences consumer choice and enhancing their market position. Brand Perception, that encompasses the beliefs and attitudes of consumers about Hero MotoCorps, plays a significant role in shaping their purchasing decisions, the demographic profile affects how consumers view the brand and influence their purchasing decision. By using a quantitative research design and online survey with 150 respondents, highlights that Hero MotoCorps brand perception influences several key stages of consumer motorcycle purchasing journey. The consumers have their own knowledge about Hero MotoCorps that shapes how they interpreted based on their needs, options, decisions, and feel about their purchase. This provides insight for Hero MotoCorps to focus on cultivating a positive brand image to have a positive impact.