Medical Tourism Market: current trends and forecasts

The modern medical tourism market is a fast-growing and promising industry that combines various aspects of healthcare, tourism and economics. The trends and forecasts of the development of this market are considered, the key factors of its growth are analyzed, and the features of medical tourism in different regions of the world are studied. Based on the literary review, the author’s interpretation of the term “medical tourism” is proposed. A universal classification has been formed and the directions of medical tourism have been determined. As a rule, the structure of medical tourism includes: diagnosis and treatment of various diseases, surgical and other interventions, rehabilitation and prophylaxis, as well as sanatorium treatment. The current trends of the modern medical tourism market are described, including the growing demand for medical services abroad, the development of innovative technologies in medicine, globalization and integration of national markets, as well as increased competition between medical centers and clinics. Special attention is paid to the forecasts of the development of the medical tourism market in the coming years. The potential of individual regions and countries is analyzed, factors contributing to the successful development of medical tourism are identified, and recommendations for market participants are proposed. The results of a comprehensive study of the modern medical tourism market and its prospects can be useful for specialists in the field of healthcare, tourism and economics.