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THE IMPACT OF SHORT-FORM VIDEOS ON THE PURCHASING BEHAVIOR OF YOUNG CONSUMERS IN HANOI CITY
Journal: International Journal of Advanced Research (Vol.13, No. 01)Publication Date: 2025-01-15
Authors : Nguyen Thi Phi Nga Vu Hai Nam Phan Ngoc Anh; NgoTien Cong;
Page : 1350-1359
Keywords : Short-Form Video Consumer Behavior Young Consumers Video Content Perceived Value Celebrity Influence;
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Abstract
The study focuses on evaluating the impact of short-form videos on consumer purchasing behavior in Hanoi City. Data was collected from 200 individuals, including students and working professionals aged 18-35, residing and working in Hanoi.
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Last modified: 2025-03-05 18:08:46