Management of the Enterprise’s Operational Strategy as a Component of Ensuring its Security and Profitability: Theoretical Aspect

The author examines the main factors influencing the level of implementation of the operational strategy in the current conditions of functioning of domestic enterprises, namely: complete or partial destruction of enterprises; constant shelling and destruction by the aggressor country; occupation of territories; blocking of customs borders; consumer demand and purchasing power of entities; technological progress; market competition; regulatory environment (especially the tax burden on enterprises), economic factors; social factors; availability of resources; size and structure of the enterprise; unforeseen events.