The Impact of Digitalisation On Resilience to Socio-Economic Challenges: A Case For E-Marketing to Ensure Sustainable Development

This study examines the contribution of digitalization towards socio-economic resilience in Algerian enterprise, understanding how digital policies facilitate economic stability, environmental sustainability, and social flexibility to support long-term enterprise prosperity. Survey conducted in 2024 across Algeria, sampled enterprises, tested digitalization–resilience–sustainability link using regression, focused on e-marketing. Used regression models; checked representativeness via descriptive statistics and variance tests. According to the survey results, the role of digital marketing in reducing the impact on the environment is estimated at if it increases by 1%. Reducing Environmental Impact and Enhancing Climate Action raises SD by 5.32%, Promoting Sustainable Consumption and Production by 3.35%, Empowering Marginalized Groups and Enhancing Economic Inclusion by 2.82%, and Enhancing Education and Partnerships for Development by 1.47%. The research indicates the impact of digitalization, particularly e-marketing, on socio-economic challenge resilience and how important it is in ensuring sustainable development. It informs policymakers and businesses about the inclusion of digital strategies in economic growth policies, environmental sustainability, and social development. The study identifies how e-marketing can foster long-term development and competitiveness as well as address socio-economic challenges. Even while focusing on the digitalization side of socio-economic resilience, this study is confined from going into specific digital approaches beyond e-marketing. The study does not test policy framework moderating roles and sectoral differences in taking up digitality. Further, the long-run causality from digitalization to sustainable development has been less explored, offering future research on macroeconomic and sectoral impacts a window of opportunity.