The Transformative Impact of Financial Technology on Behavioral Finance

The relationship between financial technologies and the behavior of participants in financial relations is analyzed. It is shown that the transformative impact of financial technologies lies in changing the focus to the rationality of the subject's choice and in accelerating the making of financial decisions. Stated above is a guarantee of ensuring innovation in all aspects of the global financial landscape. For financial technologies to have a positive impact on behavioral finance, it is necessary to create a favorable regulatory environment which is adapted to modern legislative requirements, balanced legislative regulation, and protection of the rights of clients using financial technologies.