Challenges and Opportunities of Local Pharmacies in Talavera, Nueva Ecija: A Basis for an Operational Plan

Local pharmacies play a vital role in delivering essential healthcare services in Talavera, Nueva Ecija, particularly in providing access to medicines and basic health consultations. Despite their importance, these establishments face several operational challenges such as increasing competition from large pharmaceutical chains, financial constraints, regulatory compliance issues, and evolving customer expectations. This study aims to assess the current operational landscape of local pharmacies by identifying key obstacles and opportunities in areas such as location, branding, pricing strategies, and technological adaptation. Utilizing a quantitative research design, data were collected through structured survey questionnaires administered to pharmacy owners, managers, and staff. The results of the study serve as the basis for proposing an operational plan aimed at enhancing sustainability, improving service delivery, and promoting long-term growth. Recommendations derived from the findings are intended to help local pharmacies adapt to industry demands, strengthen their market position, and continue serving the healthcare needs of their communities effectively.