Proactivity of Enterprises at Different Stages of Development in the Digitalization of the Economy as a Basis for Bankruptcy Prevention

The article is devoted to the proactivity of enterprises at different stages of development in the context of digitalization of the economy as a basis for preventing bankruptcy. It is noted that in the current conditions of high instability, many enterprises are unable to adapt to sudden changes and face financial difficulties. The purpose of the article is to study and substantiate the need for proactivity of enterprises at different stages of development in the digitalization of the economy, which is the basis for preventing bankruptcy. It is proved that timely response to changes in the economic environment and implementation of proactive measures can significantly reduce the likelihood of bankruptcy. It is determined that in order to ensure the continuity of operations, enterprises need to conduct a comprehensive risk assessment, develop effective risk management strategies and implement early warning systems for crisis situations. Preventing bankruptcy requires an integrated approach which includes not only prompt response to crisis situations, but also proactive risk management, strategic planning and adaptation to changing market conditions. It is substantiated that effective management involves not only achieving current goals, but also ensuring the long-term stability of the enterprise by introducing an early warning system that allows making informed decisions based on complete and reliable information, which, in turn, helps to minimize risks and optimize business processes. The proactive implementation of preventive measures allows companies not only to identify potential crises but also to respond to them in a timely manner, minimizing negative consequences and creating conditions for sustainable development. A preventive approach turns a crisis from a passive threat into an active opportunity to improve business processes in the digitalization of the economy, which is the basis for preventing bankruptcy.