Conceptual Principles of the Anti-Crisis Support Mechanism in the System of Forming a Balanced Potential of an Enterprise

The article examines the conceptual foundations of the anti-crisis mechanism in the system of forming a balanced enterprise potential. A balanced potential is a key condition for the sustainable functioning of an enterprise in a dynamic market environment characterized by high levels of uncertainty, competition, and the influence of external and internal risks. Attention is focused on the necessity of developing an anti-crisis mechanism that ensures timely responses to threats, minimizes their impact, and helps restore balance in the enterprise's operations. The anti-crisis mechanism is considered as a system of interconnected measures, methods, and tools aimed at stabilizing the enterprise's activity through the effective use of its production, labor, and financial potentials. The article emphasizes that the formation of a balanced enterprise potential should be based on an integrated approach to resource evaluation and management. This approach includes identifying risks, analyzing instability factors, and applying adaptive strategies to enhance the enterprise's resilience. Particular attention is paid to developing methodological principles for forming a balanced potential based on monitoring the key performance indicators of the enterprise, forecasting potential crisis situations, and implementing preventive measures. It has been established that the successful implementation of the anti-crisis mechanism requires a combination of strategic planning, an innovative approach to resource management, and active interaction with the external environment. The results of the study can be used to improve management processes and ensure the long-term stability of enterprises in challenging economic conditions. This is particularly relevant for industries where high competition and crisis risks require rapid adaptation to changes.