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Exploring the Role of Influencer Marketing as a Strategic Tool for Publicity in the Digital Age
Journal: International Journal of Trend in Scientific Research and Development (Vol.9, No. 3)Publication Date: 2025-07-21
Authors : B. D. Mishra Rohit Jaiswal;
Page : 984-990
Keywords : Influencer Marketing; Digital Publicity; Social Media; Brand Engagement; Strategic Communication;
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Abstract
URL: https://www.ijtsrd.com/papers/ijtsrd88504.pdf Paper URL: https://www.ijtsrd.com/management/marketing/88504/exploring-the-role-of-influencer-marketing-as-a-strategic-tool-for-publicity-in-the-digital-age/prof-dr-b-d-mishra
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Last modified: 2025-07-22 18:41:56