The Development of Global Citizenship Competence within Professional Public Relations Education

In the era of the Fourth Industrial Revolution aggravated by new challenges facing the humanity, there is a need to consider the significance of developing global citizenship competencies. Public discourse together with those who manage the flows of information in the globalizing world is an indicator of volatility, uncertainty, complexity and ambiguity of the present stage of development. Professional public relations (PR) education at the present stage is closely linked to the ESG system (environmental social governance) and the language instilled in the future specialists, as it reflects the mode of life of society at a particular moment in time. The milieu determines the way of thinking, the worldview which is reflected in the lexical units used to determine new trends and common concerns, having in their turn a reciprocal influence on the changing world view of the people of the globe. The objective of the research is to identify the structural elements of the global citizenship competence development as well as the words and phrases, revealing the major challenges of the present day international community. The methodology concentrates on the recent research of international public relations discourse of different scholars with special regard to global issues. The methods of analysis, synthesis, classification alongside philological analysis were used to contribute to the present holistic study. The results of the investigation have shown that to develop global citizenship competence within ESG paradigm PR undergraduates should concentrate on tackling the urgent issues confronting the world by means of problem discussions that raise awareness and suggest solutions to them. Certain exercises are given to identify certain verbal clusters used in the English language and beyond to become international words and phrases to be taught as part of global citizenship competence in terms of professional PR education governing the way to mass adoption of the universal language.