INTERNATIONAL TOURISM IN UKRAINE: PROBLEMS AND WAYS OF DEVELOPMENT

The article highlights the main problems and challenges that Ukraine faced in connection with the full-scale military invasion of the Russian Federation into our country. The statistical indicators of international tourism in Ukraine were analyzed and the relationship and impact of military actions on tourist flows were established. The motives for traveling to Ukraine from 2022 to the present were identified. It was found that the main motives for visiting Ukraine were volunteering, international humanitarian aid, and government support. Based on statistical and analytical data, a SWOT analysis was performed to identify strengths and weaknesses, opportunities, and threats. Based on the research conducted, it was found that due to military actions, international tourism in Ukraine suffered a significant decline, primarily due to the security situation. At the same time, after the end of the war, Ukraine has every opportunity to restore the infrastructure and security of international tourism, promote cultural heritage and historical monuments, humanitarian and volunteer programs, integrate with international tourism networks, etc.