Identification Of Factors That Cause The Adoption Of Agricultural Innovations Resulting From University Research By Farmer Groups (Study Of Agricultural Research Results From Andalas University)

This study aims to: describe the adoption of agricultural innovations, and identify factors that cause the adoption of agricultural innovations resulting from research from Andalas University. This study was designed using a qualitative approach and a case study method. The research data was analyzed qualitatively. The study was conducted in various districts of Padang City, which have been Andalas University's research partners over the last ten years. The results of the study indicate that the adoption of agricultural innovations resulting from university research by the agricultural community was still far from satisfactory . This was indicated by the decision of most beneficiaries of innovation to implement unsustainable innovations and some did not implement innovations. The identified factors influencing this unsustainable adoption were the low intensity of assistance to the community targeted by the research results, the poor perception of the community towards the nature of the innovation introduced, the leadership of farmer groups and agricultural extension methods. To increase the adoption of agricultural innovations among the recipient community of agricultural innovations, it is recommended that universities collaborate with agricultural extension institutions in providing assistance, producing innovations by considering the characteristics of innovations, namely; relative advantage, complexity, compatibility, and observability as well as extension methods that are learning by doing