AUTOMATION AND SCALING OF THE MANICURE BUSINESS

This study examines the automation and scaling of manicure salon businesses through the implementation of AI-driven personalized customer service systems. With the advancement of information and communication technologies (ICT) and artificial intelligence (AI), decision-making processes have undergone significant transformation, enabling companies to enhance operational efficiency, service quality, and customer engagement. The objective of this study is to explore how AI-based personalization can improve customer satisfaction and support the growth of manicure salons, particularly in emerging markets where this approach remains underexplored.