ECONOMIC EFFICIENCY OF AUTOMATED SALES FUNNELS IN B2B ENTERPRISES AND THEIR IMPACT ON BUSINESS SCALING

Introduction. In the context of the digital transformation of modern business, sales process automation in the B2B sector plays a key role in enhancing operational efficiency, accelerating deal cycles, and improving client interactions. This issue is particularly relevant for companies operating in highly competitive industries with long decision-making processes, such as medical technologies. Automated sales funnels, when based on a well-structured methodology, can not only streamline team performance but also serve as a catalyst for business scaling.