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PECULIARITIES OF PROMOTING A PERSONAL BRAND WITHIN THE FRAMEWORK OF STREAMING PLATFORMS
Journal: International Scientific Journal "Internauka" (Vol.1, No. 172)Publication Date: 2025-05-31
Authors : Khovanska Luiza;
Page : 145-148
Keywords : personal brand; streaming platforms; Twitch; YouTube; cross-platform promotion; collaborations with brands;
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Abstract
The article considers the strategies for promoting a personal brand on streaming platforms. The objectives of this work include identifying key factors that contribute to stable audience formation and increasing recognition and monetization of streamers' activities.
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Last modified: 2025-08-25 04:24:33