DIGITAL TRANSPARENCY IN TRACKING THE STATUS OF GOODS DELIVERY

This article substantiates the significance of digital transparency in tracking the status of goods delivery as a critical factor for enhancing the efficiency of logistics chains and end-consumer satisfaction. The relevance of the study is driven by the rapid growth of e-commerce and intensifying competition in the logistics services sector, where client demands for speed, accuracy, and clarity of information on cargo movement have reached a fundamentally new level. The paper aims to analyze the contribution of digital transparency in logistics and its effect on service quality and customer experience. To this end, an overview of market-industry reports by Grand View Research, IoT Analytics, and Precedence Research is undertaken quantitatively to articulate key components for transparency, as well as their growth rates; while in-depth case studies are conducted qualitatively in a pursuit of best practices and technological impediments.