MONETIZATION OF A PERSONAL BRAND: STRATEGIES FOR EARNING INFLUENCERS IN DIFFERENT NICHES

The article systematizes and analyzes the primary strategies for monetizing influencers' personal brands across various niches: sponsored content, affiliate marketing programs, subscription and crowdfunding models, the sale of digital products, and live-stream monetization. It identifies the main challenges and risks — privacy concerns, algorithmic volatility, platform dependency, and ethical dilemmas — and proposes methods for their mitigation. Special attention is devoted to emerging trends such as blockchain and cryptocurrency integration, the development of virtual currencies and non-fungible tokens (NFTs), the expanded use of live streaming, and the implementation of artificial intelligence for content personalization.