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WAYS TO COLLABORATE WITH FASHION HOUSES AND DESIGNERS IN INCREASING BRAND AWARENESS OF WEDDING FASHION
Journal: International Scientific Journal "Internauka" (Vol.1, No. 174)Publication Date: 2025-07-31
Authors : Lipinska Liudmyla;
Page : 114-119
Keywords : wedding fashion; brand awareness; collaborations; fashion houses; designers; fashion marketing; branding; influencer marketing; co-branding; digital marketing;
Source : Download Find it from : Google Scholar
Abstract
The article conducts a comprehensive theoretical and methodological analysis and presents a classification of
the most effective forms of collaboration among specialized bridal brands, established fashion houses, and independent designers.
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Last modified: 2025-08-25 05:06:53