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THE INFLUENCE OF PERSONAL SELLING, WORD OF MOUTH, AND SERVICE QUALITY ON PURCHASE DECISIONS WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PNM MEKAAR REGIONAL BANDUNG 2
Journal: International Journal of Advanced Research (Vol.13, No. 07)Publication Date: 2025-07-18
Authors : Devita Ayu Dewi; Sri Wahyuni;
Page : 1113-1118
Keywords : Customer Satisfaction Personal Selling Purchase Decision Service Quality Word of Mouth;
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Abstract
This research primarily seeks to investigate the impact of personal selling, word of mouth, and service quality on
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Last modified: 2025-08-25 18:25:23