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MARKETING AND COMMUNICATION PLATFORM AS AN ELEMENT OF THE RETAIL NETWORK DEVELOPMENT MANAGEMENT MODEL IN THE CONTEXT OF PRODUCT DIVERSIFICATION
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.1, No. 93)Publication Date: 2025-01-31
Authors : Somkina Tetіana; Darchuk Veronika; Snitko Artem; Sinchevsky Serhiy;
Page : 9-15
Keywords : marketing activities; diversification; business structure development management model; strategic management; retail trade networks;
Source : Download Find it from : Google Scholar
Abstract
Taking into account the unstable development of the market and the increasing influence of advertising and marketing tools on consumer behavior in the Internet space, retail chains are now faced with the need to change the
management system
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Last modified: 2025-08-26 20:36:15