ASSESSMENT OF INVESTOR EXPECTATIONS OF IT OUTSOURCING COMPANIES AS A FACTOR OF STRATEGIC TRANSFORMATION

The article presents a strategic management approach, emphasizing the importance of strategy as a tool for shaping corporate objectives and ensuring competitive advantages. It gives particular attention to companies' need to adapt to the dynamic conditions of the global business environment, which are driven by technological advancements, globalization processes, and shifting consumer preferences. A special focus is placed on IT outsourcing, which enables client companies to rapidly adapt to market changes and IT outsourcing companies to adjust to these transformations.