COMPETITIVENESS OF THE ENTERPRISE AND WAYS TO IMPROVE IT

The article is devoted to important aspects of determining the competitiveness of an enterprise in modern economic conditions. Today, economic competition is one of the main factors in the development of economic activity. Enterprises in all sectors of the economy are forced to increase their competitiveness in order to successfully operate and maintain stable positions in the market. In this context, economic and legal support for increasing the competitiveness of enterprises is of great importance, which requires a detailed study and development of effective strategies and mechanisms.