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IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE BUYING BEHAVIOUR OF STUDENTS IN GUWAHATI CITY

Journal: International Journal of Advanced Research (Vol.13, No. 07)

Publication Date:

Authors : ; ;

Page : 685-692

Keywords : Social media influencers student buying behaviour influencer marketing purchase intention Guwahati students online purchase decisions trust in influencers.;

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Abstract

In todays digital age, social media influencers play a pivotal role in shaping students purchasing decisions.

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Last modified: 2025-09-04 15:18:46