BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY

Effective organizational strategy is important to ensure that the organization chart an effective course towards the organizational mission, goals and objectives. The relationship between an organization and its environment is a determinant of type of strategy suitable for its viability. The purpose of this study is to determine the extent to which Nigerian Association of Small Scale Industrialists (NASSI) employs strategic planning and its impacts on their organizations. The methods used in this study are both secondary and primary means of data collection. Books, journals and articles on small scale industries were read. 150 questionnaires were self administered to members of Nassi in their monthly meeting. The analysis of the results pointed out that every organization that imbibes the culture of strategic planning becomes more viable. Almost all the scholars stretched the fact that effective strategy in an organization is the responsibility of the top management. The management of an organization must be creative with their strategies to be able to cope with the challenges of sustaining and making their organization viable.