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HOW AI-DRIVEN PERSONALIZATION AND RECOMMENDATION SYSTEMS INFLUENCE YOUNG CONSUMERS' PURCHASE INTENTIONS IN THE SMART WEARABLES AND SMARTPHONE MARKET
Journal: International Journal of Advanced Research (Vol.13, No. 09)Publication Date: 2025-09-14
Authors : Pushpinder Jit Archi Aggarwal; Deepika Chawla;
Page : 1168-1176
Keywords : ;
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Abstract
One of the sectors that is undergoing transformation the fastest is e-commerce. Customers
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