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EXPLORING THE LINK BETWEEN FMCG CONSUMPTION PATTERNS AND INVESTMENT BEHAVIOUR AMONG URBAN RETAIL INVESTORS
Journal: International Journal of Advanced Research (Vol.13, No. 09)Publication Date: 2025-09-14
Authors : Meet Patel;
Page : 1384-1390
Keywords : FMCG investment behaviour familiarity bias brand loyalty behavioural finance retail investors consumer engagement;
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Abstract
The relationship between consumer spending on Fast-Moving Consumer Goods (FMCG) and investment
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Last modified: 2025-10-20 16:03:55