Features of Applying the Customer Satisfaction Index (CSI) in Business Modelling, Strategic Planning, and Strategic Management
Journal: European Scientific e-Journal (Vol.36, No. 2)Publication Date: 2025-05-30
Authors : Andrey A. Kolyada;
Page : 137-144
Keywords : customer satisfaction; Customer Satisfaction Index; CSI; NPS; price satisfaction; customer satisfaction management; brand management; USP; strategic management; business modelling; strategic planning;
Abstract
Kolyada, A. A. (2025). Features of applying the customer satisfaction index (CSI) in business modelling, strategic planning, and strategic management. Actual Issues of Modern Science. The Proceedings of the European Institute for Innovation Development International Conference, European Scientific e-Journal, 36, 137–144. Ostrava–Ragusa. https://doi.org/10.61726/8260.2025.53.34.001
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