India-Pakistan Conflict on the Global Mental Landscape: Media Geographical Focus

Presented the results of a study of the behavior of the global Internet audience in relation to the conflict between India and Pakistan. For the first time in scientific research, the media geographic approach is applied to the analysis of this topic. The objective of the study is to identify semantic morphosculptures associated with the relations between India and Pakistan and determine their place in the global mental landscape. The methodology of the study was based on the theory of rank analysis. The chronological framework of the study covers the period from 2004 to May 2025. The results of the analysis of big data extracted using the Google Trends service showed that the semantic morphosculpture associated with IndoPakistani relations on the mental landscapes of a number of South Asian countries has become the Kashmir conflict. Correlations are revealed between the media space of the conflict, mediated by the world mass media, and the mental space manifested in the search queries of Internet users in different countries of the world. The results of the analysis of the dynamics of reactions of Internet audiences to conflict processes can become the basis for predicting the behavior of the population in conditions of their escalation and modeling solutions.